Texas First Rentals Celebrates 10 Years of Growth and Excellence

Texas First Rentals, a division of HOLT Group and South Texas’ premier construction equipment rental provider, is proud to celebrate its 10th anniversary this year. Over the past decade, the company has grown from a singular vision into a statewide network with more than 35 locations, supporting clients through a fleet of more than 26,000 pieces of equipment – ranging from generators to excavators.

Founded in 2015 with a commitment to integrity, service excellence, and cutting-edge equipment, Texas First Rentals was built to be a customer-first rental company. Today, that founding mission continues to guide every decision.

“Ten years ago, we set out to build a rental company defined by urgency, exceptional service, and a strong organizational culture,” said Don Myrick, Senior Vice President and General Manager of Texas First Rentals. “With the support of HOLT CAT’s stability, clear strategic vision, and values-driven leadership, we were able to scale rapidly and assemble a high-performing team. Our deliberate approach to strategic acquisitions enabled us to expand our footprint, diversify our customer base, and accelerate growth across Texas.”

At the time of Texas First Rentals’ founding, the industry was experiencing a major shift marked by large equity firms acquiring equipment rental companies. Seeing a clear gap in the market and a chance to do something different, HOLT decided to move away from the traditional rental model and pursue a new growth strategy. By bringing CAT products to the rental market, Texas First Rentals gained a unique advantage at its onset. With a clear mission and a driven team, the company opened seven stores in just seven months, setting a new pace for innovation and expansion in the equipment rental world.

The company’s growth has been fueled by both organic expansion and strategic acquisitions. In 2022, Texas First Rentals acquired Class A Rentals in Fredericksburg, expanding its Hill Country presence. A year later, the acquisition of Rental One significantly boosted its statewide footprint, making it the largest privately owned equipment rental company in Texas.

As construction booms across the state, Texas First Rentals is leveraging technological innovation, especially telematics, to optimize fleet management and enhance service delivery. This technology is essential in Texas’ vast and varied landscape, enabling the company to track usage, increase efficiency, and better serve customers.

The rapid expansion of urban centers like Dallas-Fort Worth and Austin is driving unprecedented demand for heavy equipment rentals, while growing suburban areas are fueling demand for tools used in residential and landscaping projects.

As part of the HOLT Group family of companies, Texas First Rentals embraces a Values-Based Leadership model, focusing on ethical leadership, long-term customer relationships, and empowering its team of more than 750 employees.

“Our customer’s needs drive our direction,” said Myrick. “While we remain rooted in the rental industry, there are opportunities for growth into other segments, and we see a bright future for Texas First Rentals.”

For more information about Texas First Rentals and its 10-year celebration, visit TexasFirstRentals.com.

About Texas First Rentals

Texas First Rentals® is a leading construction equipment rental company offering affordable solutions through its full rental line of aerial, dirt and portable power equipment such as booms, scissor lifts, excavators, generators, pumps and trench safety equipment. Products available for rent include Caterpillar^®, Genie^®, JLG^®, Sullair^® and others. Daily, weekly, long-term and 24 hour emergency equipment rental options are available throughout Texas.

Texas First Rentals^® is a HOLT Group operating company. Other HOLT Group operating companies include HOLT CAT^®, HOLT Truck Centers®, HOLT Crane & Equipment^®, HOLT Industrial Rentals, HOLT Industrial Systems, HOLT Aerial, HOLT Manufacturing, HOLT Renewables, SITECH Tejas, and HOLT Used.

For more information, visit www.TexasFirstRentals.com or www.HoltGrp.com

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